Marketing 6 to 12

Question 16 of 30

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Competency 7—Knowledge of selling

DIRECTIONS: Read the question and select the best response.

The Gonzalez Company initiated a one-month sales incentive program that rewarded salespeople for opening the most new charge accounts, selling the greatest dollar volume of merchandise, or selling the most winter coats. Which best describes the company's reason for initiating the monthlong sales incentive program?

Choose an answer

to increase advertising
to increase awareness in the local market
to increase sales volume
to increase the volume of winter coats in stores

Enter to expand or collapse answer.Answer expanded: Correct Response: C.

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Marketing 6–12Marketing 6 to 12

Question 16 of 30

Competency 7—Knowledge of selling

Marketing 6 to 12